Understanding ATS Systems

Stop Being
Filtered Out
by Robots

75% of resumes never reach a human. Learn how ATS scoring works — and how to build a CV that beats the algorithm every time.

75%
CVs rejected by ATS
98%
Fortune 500 use ATS
7s
Human review time
What is ATS?

The Gatekeeper You
Never See

An Applicant Tracking System (ATS) is software that automatically scans, ranks, and filters job applications before a human ever reads them.

📄

You Submit Your CV

Via job board, company site, or email

🤖

ATS Parses & Scores

Extracts text, checks keywords, formats, structure

📊

Score is Calculated

Match rate vs. job description requirements

🚧

Low Score = Auto-Rejected

Below threshold? Never seen by a recruiter

High Score = Human Review

Top candidates passed to hiring team

98%

of Fortune 500 companies use Applicant Tracking Systems to manage and filter applications at scale.

75%

of qualified candidates are rejected by ATS before a recruiter ever sees their resume — often due to formatting or keyword issues, not lack of qualifications.

250+

applications are received for every corporate job posting on average. ATS systems help companies manage this volume efficiently.

ATS Score Breakdown

What Counts in
Your ATS Score

ATS systems evaluate your CV across multiple dimensions. Knowing what they're looking for is the first step to optimizing your score.

40%

Keyword Match

How closely your CV mirrors the exact terms, skills, and phrases in the job description. The single biggest factor.

20%

Work Experience

Relevance and recency of your roles. ATS checks job titles, company names, and duration against requirements.

25%

Skills & Certifications

Hard skills, tools, and certifications listed in the posting. Exact phrasing matters — "MS Excel" vs "Microsoft Excel".

15%

Education & Credentials

Degree level, field of study, and institution. Some roles have hard cutoffs that ATS enforces automatically.

10%

Format & Parsability

Clean structure the ATS can read. Tables, columns, images, and fancy formatting often cause parsing failures.

10%

Contact & Location

Properly formatted contact info and proximity to the job location. Missing details hurt your completeness score.

Score Tiers

What Does Your
Score Actually Mean?

ATS scores are typically expressed as a percentage match. Here's how to interpret where you land — and what to do about it.

<40 60-79 80+
75%
Target Score
0–39

Auto-Rejected

Immediately filtered out. Never reaches a human.

40–59

Weak Match

Unlikely to proceed. Requires major improvements.

60–74

Potential Match

May pass, but not competitive. Optimize further.

75–89

Strong Match

Likely to reach recruiter. Good standing.

90+

Excellent Match

Top of the pile. High interview probability.

How to Build an
ATS-Optimized CV

These are the highest-impact strategies to increase your ATS match score and get in front of real hiring managers.

01
🎯

Mirror the Job Description

Read the job posting carefully and incorporate the exact keywords, phrases, and terminology used. If they say "project management" don't write "project oversight" — exact match is king.

Highest Impact
02
📐

Use Clean, ATS-Friendly Formatting

Stick to single-column layouts. Avoid tables, text boxes, headers/footers, images, and fancy fonts. Use standard section headings like "Work Experience", "Education", and "Skills".

Critical
03
💼

Use Standard Job Titles

ATS systems search for recognized titles. If your official title was "Growth Ninja", include the standard equivalent like "Marketing Manager" alongside it. Recruiters search standard titles.

Important
04
🔢

Quantify Your Achievements

Numbers stand out to both ATS and humans. "Increased sales by 34%" scores better than "improved sales performance". Add metrics wherever possible — percentages, revenue, team size, timelines.

High Impact
05
📁

Submit as .docx or Plain PDF

Word documents (.docx) are the safest format for ATS compatibility. If using PDF, ensure it's text-based (not scanned). Avoid creative PDF formats built in Canva or Illustrator.

Formatting
06
🔄

Customize for Every Application

One-size-fits-all CVs rarely score above 60%. Tailor your CV to each role by adjusting your summary, highlighting relevant skills, and re-ordering experience bullet points to match.

Strategy
✓ Do This
Use standard section headers (Work Experience, Education, Skills)
Include both spelled-out and acronym versions (e.g., "Search Engine Optimization (SEO)")
Use a clean, single-column layout with readable fonts
Include a dedicated Skills section with hard skills
Match your experience to the exact language in the job posting
Use bullet points for experience descriptions
Include relevant certifications and their issuing bodies
✗ Avoid This
Using graphics, icons, charts, or infographic layouts
Placing important info in headers, footers, or text boxes
Using tables or multi-column formats that confuse parsers
Stuffing invisible keywords or keyword spamming
Using generic file names like "Resume_Final_v3.pdf"
Sending creative CVs made in Canva, Figma, or InDesign
Leaving out dates, locations, or contact information

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in Minutes

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ATS Score Analysis
Keyword Optimization
Format Check
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